TRADITIONAL LAWN = INAPPROPRIATE GRASS VARIETY FOR CALIFORNIA CLIMATE + INEFFICIENT IRRIGATION

LAWNS IN CALIFORNIA USING GRASS THAT ORIGINATE IN WETTER CLIMATES: 99%

California's potable water soaked up by traditional lawn: 40% - 50%

Water guzzled yearly by traditional lawn: 1.5 million acre-feet

California's energy spent to transport this water: 7%

Pesticides used on these lawns annually: 375-400 million pounds

Lawn chemicals that eventually drain into the water supply: 60%

Gasoline burned annually caring for lawns across US: 800 million gallons

Air pollution and greenhouse gas emissions from lawn equipment: 7%-9% (nationwide) but up to 33% (in metropolitan areas)